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Seriously, WTF are ad executives thinking?!?!? (Edited 10/05/10 11:45PM by Jess)
I thought the purpose of advertising was to draw public attention to ones goods and services or to promote those same goods and services.

My opinion hasn't changed on Coke, Doritos, Snickers, Boost Mobile, Budweiser, etc. I will not buy their products if I wasn't buying before, and will not spend more on them if I was already using them. I also didn't see any new or improved products to maybe look into.

So with the exception of Dockers (free pants), Dennys (free food), and movie trailers what did the other Superbowl ads accomplish besides entertainment?

You can say this about advertising year round, but 3 million dollars for 30 seconds, WTF ARE ad executives thinking?!?!?


What do you think?
| Closed on 10/06/10 at 12:00AM
FanIQ Pts? No | Locker Room | Numeric Input Opinion Poll
22 Fans
Question
154.3181. Seriously, WTF are ad executives thinking?!?!?

 &nbp;
TOP COMMENT * * * * * * * * * * * *
#1 | 1696 days ago

2 schools of thought:

1)  Advertisers are looking for brand recognition, keep their name on your mind.  You don't have to buy more coke or snickers.  Just don't buy pepsi or hershey's. 

2)  You're too smart for advertisers and you aren't their target market.
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#1 | 1696 days ago

2 schools of thought:

1)  Advertisers are looking for brand recognition, keep their name on your mind.  You don't have to buy more coke or snickers.  Just don't buy pepsi or hershey's. 

2)  You're too smart for advertisers and you aren't their target market.
69  
#2 | 1696 days ago

I dvr'd the game and skipped all the commercials, dummy me, was im'ing the score to my friends when the game was already over,
Blame it on the Heineken
#3 | 1696 days ago

(Edited by ms_hippie_queen)
there's really only a few ads these days that do their jobs. the ones you sing the jingle too or stop someone's intro of "i've got great news" to interject with "did you just save 15% or more by calling geico??"  the days of "where's the beef?" and "plop, plop, fizz, fizz" or even my favorite from the 90's "bust a nut, bust a nut...grab a bag of corn nuts and bust a nut!" are over because it seems we're becoming more and more a soundbyte society where most-to-all things have to be quick, attractive and non-offensive.

more annoying than commercials though are the itty bitty logo changes that are probably even less impactful...



or the worst...


then again if i had money to spend on legally switching all the first letters of my name to lowercase, i suppose i'd do it....*big fat eyeroll*
#4 | 1696 days ago

(Edited by woody050681)
ms_hippie_queen wrote:
there's really only a few ads these days that do their jobs. the ones you sing the jingle too or stop someone's intro of "i've got great news" to interject with "did you just save 15% or more by calling geico??"  the days of "where's the beef?" and "plop, plop, fizz, fizz" or even my favorite from the 90's "bust a nut, bust a nut...grab a bag of corn nuts and bust a nut!" are over because it seems we're becoming more and more a soundbyte society where most-to-all things have to be quick, attractive and non-offensive.

more annoying than commercials though are the itty bitty logo changes that are probably even less impactful...



or the worst...


then again if i had money to spend on legally switching all the first letters of my name to lowercase, i suppose i'd do it....*big fat eyeroll*
Hey you leave John Deere out of this!!!! Great now I look like an ass because you removed the John Deere pictures
1  
#5 | 1696 days ago

woody050681 wrote:
Hey you leave John Deere out of this!!!! Great now I look like an ass because you removed the John Deere pictures
eh....i don't know what yer talking about
#6 | 1696 days ago

ms_hippie_queen wrote:
there's really only a few ads these days that do their jobs. the ones you sing the jingle too or stop someone's intro of "i've got great news" to interject with "did you just save 15% or more by calling geico??"  the days of "where's the beef?" and "plop, plop, fizz, fizz" or even my favorite from the 90's "bust a nut, bust a nut...grab a bag of corn nuts and bust a nut!" are over because it seems we're becoming more and more a soundbyte society where most-to-all things have to be quick, attractive and non-offensive.

more annoying than commercials though are the itty bitty logo changes that are probably even less impactful...



or the worst...


then again if i had money to spend on legally switching all the first letters of my name to lowercase, i suppose i'd do it....*big fat eyeroll*
Whoever did the Pepsi logo redesign needs to have his pay reduced.  AT&T and Firefox added lighting and shading details suggesting their products are more global with the hint of a 3-dimensional orb, as opposed to the Flat-World Society of just a 2-dimensional circle.

(Although, Firefox might want to turn down the heat... the land mass and water bodies show a different shoreline.  The overall global warming effect is possibly causing flooding.)
42  
#7 | 1696 days ago

Oddfool wrote:
Whoever did the Pepsi logo redesign needs to have his pay reduced.  AT&T and Firefox added lighting and shading details suggesting their products are more global with the hint of a 3-dimensional orb, as opposed to the Flat-World Society of just a 2-dimensional circle.

(Although, Firefox might want to turn down the heat... the land mass and water bodies show a different shoreline.  The overall global warming effect is possibly causing flooding.)
i get all that and the john deere i had up there earlier with the legs going from down to up to illustrate good business...i know most have to have meaning behind it, but it just seems like such a huge heap of money to toss away to "just add shading"
#8 | 1696 days ago
kammi42 (+)

We get a delayed telecast of the game but the adds are from here .
#9 | 1696 days ago

ms_hippie_queen wrote:
i get all that and the john deere i had up there earlier with the legs going from down to up to illustrate good business...i know most have to have meaning behind it, but it just seems like such a huge heap of money to toss away to "just add shading"
I was actually being true to my jester-ish nature and joking around in my attempt to 'rationalize' their decisions.  But I know somewhere along the way, an advertising firm sold the company a load of that mumble-jumble to justify their employees.  I've never taken any design classes, so I just pulled those phrases out of my hat.   

I do see reason for some changes at times (That earlier AT&T logo reminds me of the Death Star at first glance), but like you said, the extra detailing in the Firefox logo, things like that are not all that necessary for the amount of money being spent. 
42  
#10 | 1695 days ago

I don't care what anybody says, IMO the Doritos in the casket and the dog collar were quite possibly the two greatest commercials of this year's Super Bowl.
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#11 | 1695 days ago

hskrdave wrote:
2 schools of thought:

1)  Advertisers are looking for brand recognition, keep their name on your mind.  You don't have to buy more coke or snickers.  Just don't buy pepsi or hershey's. 

2)  You're too smart for advertisers and you aren't their target market.
Yep, plus brand penetration. Like that mobile TV Jim Nance deal. It's all about recognition and penetration. (I just thumbed my nose at the CoC because I'm a functional milk-o-holic.)
514  
#12 | 1695 days ago

Some were pretty funny but it is nothing that changed my mind about what i'm going to buy. That's a waste of a lot of money
69  
#13 | 1695 days ago

It's just crazy i tell ya, just crazy.
11  
#14 | 1695 days ago
Mr_Rogers (+)

Actually my friends and i couldnt stop talking about how we didnt see a Fed Ex commerical this year. maybe that was their goal after all, DON'T make a commercial and people will still talk about you.   
#15 | 1695 days ago
18packabs (+)

The commercials were just awful this year, especially the Tim Tebow one.
12  
#16 | 1695 days ago

Dog collar one was classic...I watched this morning again and laughed all over again!
69  
#17 | 1695 days ago

How can you possibly think that the Ad Exec's don't know what they are doing?  They are paid very well and besides - what's another dollar or two or three for a bottle of pop to cover the exec's salary and overtime to pay for the changing all the label templates and  and and and ...  Doesn't it taste better knowing that you're paying more for it?
11  
#18 | 1695 days ago

I feel like I've heard this story before... and how you didn't even realize it until a certain somebody pointed out to you that it was advertised during the game and then you tried to go after her Doritos, but she said you were too full from your $5 big box.
#19 | 1695 days ago

marcus_nyce wrote:
Yep, plus brand penetration. Like that mobile TV Jim Nance deal. It's all about recognition and penetration. (I just thumbed my nose at the CoC because I'm a functional milk-o-holic.)
That was the best commercial for me. he goes (with the stupid i've been caught grown man face) "lindsey?" and the way she pops in and says "milk-a-what?" i hollered. my almost two year old was staring at me and she kept saying, baby, baby and everytime she did i just giggled some more. now i like the etrade baby again! never been to the website though, so i guess they missed me with the enticement part.
87  
#20 | 1695 days ago

kramer wrote:
I don't care what anybody says, IMO the Doritos in the casket and the dog collar were quite possibly the two greatest commercials of this year's Super Bowl.
I thought the Mcdonalds/ Larry Bird Commercial was the Best, and you had to laugh at Da Bears commercial. Bring On the 80's!!
 
69  
#21 | 1695 days ago

i dunno i'm ready to try some dr pepper cherry
#22 | 1694 days ago

marcus_nyce wrote:
Yep, plus brand penetration. Like that mobile TV Jim Nance deal. It's all about recognition and penetration. (I just thumbed my nose at the CoC because I'm a functional milk-o-holic.)
It's All about the penetration too the Marcus!!!     Excellent point!!  I mean really, what good is advertising if you can't penetrate society and stimulate our economy!  We can't let our economy get blue!!  That'd be horrible for all the 'under'-class ya know ... with their little pocket-books.      LOL
#23 | 1683 days ago

They think sex sells and it might but, at the same time there might be a limit.
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